Cancer Research UK's ‘R UV UGLY?’

Continental Drifts created a bespoke photo booth for Unity PR, on behalf of Cancer Research UK, containing UV skin scanning technology provided by the UK’s number one skin clinic. This toured to Newcastle and Manchester to offer free UV skin assessments.

We developed and managed the tour including all logistical issues, client management, technical management, health and safety planning, and all contractor and crew liaison.

"Coupled with a news story that saw the UK’s leading modelling agencies agree a zero tolerance policy towards sunbed usage, our campaign proved to be both news- and feed-worthy, resulting in an overall reduction in sunbed use." Unity PR