As part of Aviva’s 2010 global campaign, Continental Drifts created a fully functioning photography studio outside the National Theatre for members of the public to have their photograph taken by celebrity snapper Patric Shaw. The studio, complete with luxurious waiting room and eye-catching registration booth, was housed in a branded marquee showing images from the campaign. 100 members of the public were photographed by Patric and had their images projected onto buildings around the world, as well as receiving a souvenir copy of the photo to take away.

Continental Drifts repeated the project for Aviva in 2011 using photographers Clive Arrowsmith and Jillian Edelstein.