Continental Drifts worked with POR agency JCPR to produce this £1.5 million, six-week Christmas campaign for Covent Garden, London. The event saw a 15% uplift in visitors for the area.

Stunning décor was created to achieve a Narnia-esque winter wonderland. We booked performances each day, including Australia’s Strange Fruit and The Dream Engine's Heliosphere as well as music from the London Gay Men's Chorus. Plus we organised a luxury food market and children’s storytelling with leading authors.